Jinro Strawberry Soju [360ML] x 3

Jinro Soju Brand is produced by HiteJinro Co Ltd and is a South Korean multinational drink, brewing and distilling company founded in 1924. Their first product after being founded was Jinro Soju. Jinro is the largest manufacturer of soju accounting for more than half of all white spirits sold in South Korea.

The world’s most popular liquor and the most popular variety of soju is currently Chamisul (real dew), a quadruple-filtered soju produced by Jinro brand. Chamisul was first launched in South Korea in 1998 with the goal of breaking the stereotype that soju had to be 25% ABV to be good. The name Chamisul has been commonly associated with soju ever since its introduction marked an historic breakthrough in the soju market. The success of the brand changed the image of soju from a strong hearty spirit to a soft and clean spirit. It was initially launched at 23% ABV but subsequently revised to 20.1% ABV and with a sister brand Chamisul Fresh being sold at 17.2% ABV. Chamisul and Chamisul Fresh are two brands leading domestic soju market in South Korea.

Soju is a clear and colourless distilled alcoholic beverage of Korean origins and is traditionally made from grains of rice, wheat or barley. It is usually consumed neat with a shot glass but it is also known for mixing with beer (somaek). Soju is also easily available, ready to drink and with a relative low price in Korea which fuelled its success. Unlike its commonly compared vodka, soju has a natural hint of botanicals that makes up for a smoother taste. It is also lower in calories compared to vodka.

Jinro Strawberry Soju provides the sweet taste of ripened strawberry in each sip while maintaining its light and refreshing experience. Jinro Strawberry has become one of the most popular fruit-infused Soju in Korea and represents a new twist on a Korean favorite. Bottled at a low 13% ABV.